SPORTS HALLS AND PITCHES FOR HIRE

Market Research for the Leisure Industry

small logo
market research for the leisure industry

Market Research for the Leisure Industry

Active Comunity Engagement undertake research into the supply of and demand for sports, leisure and fitness facilities, providing clients with competitor analysis and projecting robust estimates of usage, membership, income and operational costs. We also advise on design, adjacency, size of fitness suite that will be commercially viable etc. 

We hold a license to access Office For National Statistics census population information and utilize CACI ACORN data, which are used alongside national sports participation statistics, enabling us to project participation levels for any given sporting activity or reflecting the propensity of the resident population to become members of a fitness club. By taking this scientific approach to projecting activity levels and by reviewing market competition, we ensure your business plan is robust and based on tangible opportunities.

We are happy to write your business plan, demonstrating to investors and partners that your project is needs driven and demand led.

Competitor Research - Leisure and Fitness Industries

Know your competitors, reassure yourself that a viable commercial opportunity exists.

leisure industry competitor research

Projecting Sports Participation

By applying local area population statistics to national sports participation statistics, we project robust estimates of sports, leisure and fitness participation by individual activity

Propensity To Partake In Leisure Activities in the
Sports Centre Catchment

Population Count for Catchment

13,000

Based on UK
Averages

INDOOR SPORTS

Area Participation
Estimate

% of Area

AEROBICS/KEEP FIT

1,352

10.40%

BADMINTON

702

5.40%

HEALTH CLUB OR GYM MEMBER

1,573

12.10%

SQUASH

351

2.70%

SWIMMING

2,327

17.90%

TABLE TENNIS

338

2.60%

WEIGHT TRAINING/WORK OUT

1,287

9.90%

 

 

 

OUTDOOR SPORTS

 

 

ATHLETICS

143

1.10%

CLIMBING/MOUNTAINEERING

208

1.60%

CRICKET

325

2.50%

FOOTBALL (ASSOCIATION)

702

5.40%

RUGBY LEAGUE / UNION

208

1.60%

RUNNING

481

3.70%

TENNIS

611

4.70%

Site Map | Contact Us | ©2008 Active Community Engagement